WHAT'S ON YOUR MIND?

GIM provides a basis for a successful decision-making: in-depth, implementation-friendly and inspiring. We forge new paths and stick to those that have proven successful and pool all of our collective resources to answer your questions. We exceed your expectations in five fields of expertise.

HORIZONS

You want to know what the future holds for your line of business? We identify tomorrow’s social patterns and consumer trends, and from these we figure out what scenarios and reactions might be relevant for you.

Example of our research
>> CREATIVELY RESEARCHING THE DRUG STORE OF 2020

FACILITATION

You’re starting a complex development process for your innovations or marketing strategies? We’ll support you with customized research, expert consulting and internal workshops. All our services can be scaled, from individual modules up to entire process chains.

Examples of our research
>> INTEGRATED IDEA DEVELOPMENT
>> A CLOSER LOOK AT THE WORLD OF THE AUTOMOBILE CONSUMER
>> FROM LAB TO THE FRIDGE
>> ON SAFARI WITH YOUR CONSUMER

INSPIRATION

So you’re looking for inspiring insights, keen to try a new path and set new trends? We offer exceptional study designs that are off the beaten track – creative, vivid, opening up surprising perspectives and amazing visualizations. Both online and offline.

Examples of our research
>> CREATIVELY RESEARCHING THE DRUG STORE OF 2020
>> A CLOSER LOOK AT THE WORLD OF THE AUTOMOBILE CONSUMER
>> ONE SIZE FITS ALL

EVIDENCE

You need sound data on which to base your decisions? We evaluate your product ideas and your communication, we analyze your customers’ preferences and much more. Our research process is highly efficient, and we always recommend practical courses of action.

Examples of our research
>> RESEARCHING DECISION-MAKERS IN 'THE UPRIGHT POSITION'
>> RESEARCHNG THE ROUTE TO TV ADVERSTISING
>> USING STATISTICS TO DELIVER THE PERFECT SOLUTION
>> IN SEARCH OF THE PERFECT DESIGN
>> ONE SIZE FITS ALL
>> REFLECTING THE MARKETS
>> ANTICIPATING PRODUCT POTENTIAL

FUNDAMENTALS

You want to understand how your markets react, what of your customers think, and what makes your sector tick? We provide you with in-depth insights, a fundamental understanding of the markets and your customers, and assistance with strategy building and astute market positioning.

Examples of our research
>> FOCUS ON REGIONAL STAKEHOLDERS
>> BIG IN...EASTERN ASIA
>> CHRONICALLY ILL PATIENTS