Publique

Qu’il s’agisse de promotion économique, d’institutions culturelles, de fédérations, de partis ou de programmes de l’Etat – les institutions publiques se trouvent confrontées au défi de se positionner avec succès, de connaitre les attentes de leurs groupes cibles et de sécuriser leur financement à longue terme. Ceci se traduit par une pression croissante nécessitant des actions ciblées, de l’efficacité et de l’évaluation.

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How do we conduct research in the public sector?
 

Using proven methods of qualitative and quantitative market research, we provide a detailed picture of the current situation, for example the awareness, external view and acceptance of the institution as well as people's expectations. In addition, we provide concrete indications for optimizing communication and offers. Together with our customers, we derive concepts for further development from our research.

 

Some of our survey methods:

  • focus groups

  • individual interviews qualitative & quantitative

  • online interviews qualitative & quantitative

  • telephone interviews (CATI)

  • in-office conversations

  • secondary analyses / desk research

  • workshops


Broad target-group research:

  • decision-makers at company or institutional level

  • cooperation partners

  • experts (e.g. heads of research institutes, associations)

  • employees

  • clients