Touch Points
Testing and development of the customer journey along all relevant analog and digital touch points with specific qualitative and quantitative tools to understand and measure the role and relevance of these different points. Based on this analysis, identification of drivers and barriers, segmentation along the customer journey.
Case Studies
Identifying Innovation Hot Spots in the Decision-making Process
Schulze-Delitzsch – the Co-operative Idea
Contact
For further information please contact:
Tomas Jerković
t.jerkovic@g-i-m.com