For us, good market research starts with choosing the right approach. That is why we combine methodological expertise, many years of experience and a thorough understanding of the specific context.
Whether qualitative, quantitative, combined or AI-supported, we develop tailored research designs rather than off-the-shelf solutions.
Every research question is different. That is why we develop research designs tailored to your specific needs – qualitative, quantitative or a combination of both.
AI brings new opportunities to market research. We use AI-supported approaches selectively where they add genuine value to the research question.
We combine proven methods with innovative research approaches and many years of experience. Always with the goal of better understanding people and providing robust answers for your decisions.
Due to our broad industry knowledge, we are «at home» almost everywhere – and have been for decades, in B2B and B2C. Some researchers at GIM have known «their» industry for decades. And yet we never get tired of constantly enriching our knowledge by learning from other GIM industry teams. This enables us to «think fresh» and never become blinded by our own routines. Because a GIM automotive expert needs to know what makes female car customers tick in the day and age of e-commerce. Because a GIM food expert needs to know which media outlets are particularly relevant for snack lovers. And so on...
That's precisely why our industry teams are specialized and interlinked. They benefit from our extensive toolbox, which is undoubtedly one of the most diverse on the market. Our portfolio provides a good basic overview of our industry expertise. Simply contact us if you’re interested in learning more: We look forward to hearing from you!
