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Our industry expertise 

Broad experience in complex markets

Economic and social change are making many markets increasingly complex.

This complexity needs to be addressed - as challenging as that can be. This is where we come in: With decades of experience in research and consulting in over 30 industries, we provide the necessary orientation. Because that’s what’s needed to make the right decisions even in complex markets!  

 

Our team works passionately to develop the customized strategies that will work for you. So that you maintain full focus even in stormy times. On what counts: The needs of your customers.
 

Clients from the following (and more!) industries are enthusiastic about our expertise:

The mobility of tomorrow - autonomous, interlinked, electric.

We’ll tell you how the automotive industry is using this change for its own benefit.
 

We’ll tell you how cosmetics, medicine, and nutrition remain credible for consumers.
 

Industry 4.0 has reached the trades.

We’ll tell you how your target group can successfully shape the digital transformation.
 

Smart home, convenience, changing values: This sector is reinventing itself.

As part of our research, we distinguish smart product solutions and innovations relevant to the consumer from flop concepts and significant trends from aberrations.  

The energy industry is in a trilemma - security, affordability or sustainability?

We’ll tell you what matters most to customers.

 

 

Digitalization is also revolutionizing the service sector.

We’ll tell you what the potentials and limits of these developments are.

 

 

People still buy their food at the market, not by drone.

We’ll let you know when your customers are ready to break new ground.

People still buy their food at the market, not by drone.

We’ll let you know when your customers are ready to break new ground.
 

Innovations in the «household» sector are groundbreaking.

We’ll show you how to make your fridge a member of the family.

The really good stories are told on Instagram and Snapchat.

We decipher the digital usage patterns of younger and older target groups.

The mobility of tomorrow - autonomous, interlinked, electric.

We’ll tell you how the automotive industry is using this change for its own benefit.

The mobility of tomorrow - autonomous, interlinked, electric.

We’ll tell you how the automotive industry is using this change for its own benefit.
 

Deodorant is now automatically delivered to your home when the old stick is empty.

We’ll tell you what this means for shelf design at the point of sale.
 

New technologies are making these markets more and more dynamic.

We explore what excites consumers and what tends to put them off.