Digital media conquer the living room: GIM Media Research
 

The use of digital media has become habitual and is embedded in a web of situational and social contexts. The simultaneous use of several different media outlets, the availability of identical content in different media, and the increasing number of so-called «touchpoints» raise ever more complex questions.

GIM offers diverse methods that enable you to gain a deeper understanding with regard to customers' media use. We analyze contexts, motives, and situations that play a role in customers' media use and thus lay the foundation for the intelligent designing of content, communication, and market positioning – based on the input of your specific target group.

Our fields of research:

• Baseline studies on media use behavior, media target groups, and media content
• Media convergence studies
• Advertizing impact studies
• Program monitoring
• Format checks, concept and pre-tests, trailer tests, presenter tests
• Music research, music positioning studies
• Reader and subscriber studies, copy and zero tests
• Strategic program consulting
• UX (User Experience)

Our target groups:

• Children, adolescents, young adults, GenZ, middle/best agers
• Subscribers, competitor users, lapsed users, potential users, etc.
• GIM value types, motive segments, media use and needs segments, personas

You can find a complete overview of our solutions here.