Every research question is different. That is why we develop research designs tailored to your specific needs – qualitative, quantitative or a combination of both.
AI brings new opportunities to market research. We use AI-supported approaches selectively where they add genuine value to the research question.
We combine proven methods with innovative research approaches and many years of experience. Always with the goal of better understanding people and providing robust answers for your decisions.
Our Methods
Qualitative Market Research
Understanding what drives people.
Qualitative research helps us gain an in-depth understanding of people's attitudes, needs, motivations and behaviours.
- Focus groups, mini groups and individual interviews (in-office, in-home, in-studio, in-store), ethnography
- Online focus groups, online forums, mobile diaries, mobile surveys
- Concept Labs for testing and refining concepts
- POS studies (accompanied shopping, video observation)
- Delphi studies to explore future scenarios
- Creative and innovation workshops
- Eye tracking
Quantitative Market Research
Measuring, analysing and understanding what matters.
Quantitative research enables us to measure attitudes and behaviours, identify relevant drivers and provide a robust basis for decision-making.
- Representative and quota-based surveys
- Online surveys / CAWI
- Market and target group segmentation
- Customer satisfaction studies
- Advertising impact research (e.g. copy tests, pre-post tests, tracking)
- Experimental designs & A/B testing
- Multivariate analyses & conjoint studies
- Dashboards & data visualisation (e.g. Power BI)
Specialised Approaches & Solutions
For specific research questions, we use specialised research approaches and proven GIM solutions.