Market Research around Beauty, Personal Care and Fashion

At GIM, we are aware of the fast pace of these industries: Short product life cycles require high levels of speed, flexibility, and innovation.

In uncertain times, people's consum behavior often changes. This phenomenon poses a challenge to everyone working in market research: Products have long since ceased to be explored «in a vacuum»; instead, research must always be conducted in the context of social changes.

Our experienced GIM experts are here to accompany you with innovative methods that are up to the challenges. We offer a suitable method for every research question and will be happy to advise you!

Our fields of research:

  • Beauty & Personal Care: (Natural) Cosmetics, Skin/Body Care, Hair Care, Professional Beauty, etc.
  • Fashion: clothing, accessories, etc.
  • Baby: care products, baby fashion, prams, nappies (care), etc.
  • … and many more

Our target groups:

  • Consumers (B2C): from Gen Z to Silver Agers
  • Producers & service providers (B2B): Retail, Beauty Professionals (e.g. hairdressers, beauticians), Health Care Professionals (e.g. dermatologists), etc.
  • Product category «Baby»: mothers, pregnant women, midwives, pediatricians, etc.
  • … and many more

You can find a complete overview of our solutions here.

Get in touch with us, we look forward to hearing from you.

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