Current Market Research Topics

Customer reviews are an important source of information for many companies. But what actually motivates people to share their experiences? Our proprietary study shows that the key drivers are not primarily incentives, but rather perceived value, ...

Face-to-face interviews and group discussions were long regarded as the cornerstone of qualitative research – until the COVID-19 pandemic gave digital methods a rapid boost. But which of these trends have become firmly established? And what does ...

Can AI replace real eye movements? Predictive eye tracking enables fast, scalable analyses – yet precision, context and validity remain key challenges.

Synthetic users promise fast and cost-effective answers to research questions. But how accurately do they reflect reality?In a joint research project with PostFinance, GIM Suisse compared insights generated by AI personas with those obtained ...

AI makes knowledge faster and easier to access than ever before. But where are its limits? And how can we ensure that information is transformed into reliable knowledge?These were the questions Carola Eichmann explored in her keynote at the SWONET ...

A target group with great relevance - for today and tomorrowNot only are children and young adults our customers of tomorrow, but also do they make many consumer decisions already and have specific expectations and needs. Furthermore, they have a ...

The GIM Value Typology was developed based on our Values & Visions 2030 study and can easily be integrated into various research modules. Anticipating the future triggers many different human emotions, which ultimately steer consumer behaviour ...

GIM Suisse has developed a validated value typology that describes people’s attitudes towards future-related issues. What hopes and concerns do people have about current and emerging future trends? And how can these different groups be addressed ...

How can young people learn to manage money responsibly? And what role does having their own bank account play in this process?An interview about financial independence, the use of digital payment methods and the role of parents along the way. read ...

Contributing to research through a tracking app – or even using it for the benefit of society? Sounds intriguing, doesn’t it?For the Sanitas Foundation, we explored the drivers and barriers to using health monitoring, as well as possible scenarios ...

Would you like to know whether you are likely to develop a serious illness within the next 10 years?In a study for the Sanitas Foundation, we explored this and other questions surrounding the topic of ‘personalised health’. CH-Media-Artikel «Skepsis ...

The year 2022 was marked by shocking news about the Ukraine war, the consequences of climate change as well as inflation and price increases. At GIM, we conducted extensive research on the effects these crises have had on consumer behavior. This ...

What will the stores of the future look like? And how will our shopping behaviour change?In the SRF Treffpunkt podcast, Carola Eichmann from GIM Suisse joins futurist Senem Wicki from the interdisciplinary futures consultancy Kühne Wicki to discuss ...

GIM has been conducting value and futurology studies on a regular basis for many years. Our «flagship study» is the Values & Visions 2030 study series launched in 2016, examining a multitude of concepts and values regarding the future and ...

A lot has been happening at GIM Suisse:In this exceptional year, we have further developed our future and values research under the GIM Foresight brand and would like to give you an insight into some of our current research topics. •  &nbs ...

What impact is the coronavirus crisis having on consumers’ values and attitudes? And which of these changes are likely to last?Our GIM Foresight team explores these questions, among others, in the study ‘The Black Swan: COVID-19’. In this interview ...