Market research for household appliances and more

Digital or analogue: We do research on all aspects around the house.
From garden tools to cooking and kitchen utensils to consumer electronics in the living room: We conduct research on all product areas around the house for our clients. Driven by a passion for technology, we pay particular attention to electronic products and state-of-the-art technologies and are very familiar with market research for smart home systems, intelligent household helpers, and connectivity solutions. At the same time, we never lose touch with the «physical world»: Cooking pots, spades, and ironing boards constitute an equally important part of our portfolio.

 Our fields of research:

  • Kitchen: from the needs when installing a new kitchen to the relevant criteria of a frying pan
  • Electronic household appliances: from purchasing criteria to usability, packaging, design, and new concepts and innovations
  • Gardening: from gardener segmentation to purchasing behavior and POS studies for gardening tools

Our target groups:

  • B2C target groups such as current users, potential buyers, competitor users, etc.
  • B2B target groups such as architects, kitchen builders, construction managers, electricians, plumbers, specialized retailers, etc.

You can find a complete overview of our solutions here.

Get in touch with us, we look forward to hearing from you.

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