Future and Values Research - GIM Foresight

A lot has been happening at GIM Suisse:

In this exceptional year, we have further developed our future and values research under the GIM Foresight brand and would like to give you an insight into some of our current research topics.

•    Values & Visions 2030: What hopes, aspirations and fears do Swiss people have when considering future values and attitudes?

•    Value typology: Not all Swiss people share the same outlook on future issues. Some are more open-minded and optimistic, while others tend to look to the future with greater concern. We present the Swiss future values typology from Values & Visions 2030 and share our experiences of incorporating these value types into qualitative studies.

•    Sustainability and brand management: Sustainability remains a highly relevant issue, and the desire for lifestyles, products and services that put sustainability at the heart of what they offer is growing. How does this need manifest itself across different sectors? In which areas are consumers willing to pay more – and where have they already done so?

•    The Black Swan: Then came the pandemic, an event that presented society with enormous challenges and continues to shape our lives. What impact has the pandemic had on our values and attitudes?

Click here to watch the video (in German) of the webinar held on 29 April 2021.