A target group with great relevance - for today and tomorrowNot only are children and young adults our customers of tomorrow, but also do they make many consumer decisions already and have specific expectations and needs. Furthermore, they have a ...

The GIM Value Typology was developed based on our Values & Visions 2030 study and can easily be integrated into various research modules. Anticipating the future triggers many different human emotions, which ultimately steer consumer behaviour ...