Mit einer Tracking-App einen Beitrag für die Forschung leisten oder sie gar zum Wohle der Gesellschaft nutzen? Klingt irgendwie spannend?  Wir haben für die Stiftung Sanitas Treiber und Barrieren zur Nutzung des Gesundheitsmonitorings sowie ...

A target group with great relevance - for today and tomorrowNot only are children and young adults our customers of tomorrow, but also do they make many consumer decisions already and have specific expectations and needs. Furthermore, they have a ...

GIM has been conducting value and futurology studies on a regular basis for many years. Our «flagship study» is the Values & Visions 2030 study series launched in 2016, examining a multitude of concepts and values regarding the future and ...

The GIM Value Typology was developed based on our Values & Visions 2030 study and can easily be integrated into various research modules. Anticipating the future triggers many different human emotions, which ultimately steer consumer behaviour ...