GIM Consumer Health

Have we all become “active health care managers”? Probably not, but one thing is for sure: consumers have realized that they are able to optimize their own body. Become healthier, more powerful, more beautiful … Today’s health consumers are facing a constantly growing range of products from pharmaceuticals to FMCGs at their disposal.

GIM’s Consumer Health Team supports your brand and products with the insights that you need in this heterogeneous environment. We understand trends, needs and usage routines. We accompany you through your innovation and brand stretching projects, we help you optimize your communication and marketing mix.

GIM Consumer Health provides:

  • A comprehensive knowledge of the consumer health market on an international basis
  • A great repertoire of methods and contents with special focus on:
    • Workshops e.g. for product and concept development or brand positioning
    • Visualization of consumer logics and a product’s mode of action
    • Qualitative online research in specifically recruited communities
    • Analysis of web discussions and insights in the use of health apps
    • Storyboard and concept tests